• Post category:Company News
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Last month, the High Knowledge GmbH and the Sustainable Digital Infrastructure Alliance (SDIA) announced our Open Data Hub, a resource that's meant to boost transparency, trust, and data availability to help researchers, industry, and society realize a sustainable digital economy. It is essentially our answer to the challenge recognized across the sector: that the lack of reliable data is one of the most foundational issues we face in creating a sustainable ICT ecosystem. It's also a way for us to create a new precedent for regulators and policymakers by helping to facilitate inclusive, data-driven policy-making. We at High Knowledge are delighted to share this announcement and invite you to support the Open Data Hub as a Sponsor, Ambassador or Launch Partner.

From the ambitious European Green Deal strategies to the Sustainable Development Goals (SDGs), the urgency to make sustainability a central pillar of business strategy has never been greater. This fact was only further reinforced earlier this week with the landmark IPCC report, which itself was punctuated by raging wildfires across Southeastern Europe and the recent floods in Western Europe.

Around the world consumers are prioritizingsustainability. Study after study demonstrates that adopting sustainability practices decreases costs while making businesses more competitive, further reinforcing the fact that sustainability is good for people, profit, and the planet.

For customers especially, sustainability is built on trust and openness. From supply chain management to consumer outreach, building trust is critical to brand promotion and can easily undercut efforts to win over new markets given the speed of information flows. Transparency is a significant facilitator of trust, one that not only has the ability to boost perception but also promote innovation . Thus, the value that transparency brings to companies today in demonstrating trustworthiness, helping consumers make informed decisions, and ultimately driving sustainability efforts forward cannot be understated. Yet, it requires another key ingredient: data.

Transparency for the digital economy

Data has been labeled as the oil of the 21st century – a somewhat ironic moniker given that so much of today’s digital ecosystem is still powered by fossil fuels. Or at least that is the standard public narrative, despite the digital sector being the top purchaser of renewable energy. Are data centers, for instance, the energy hogs they are made out to be or actually pioneering the energy transition? 

The answer is paramount, but the dearth of available, trusted, systemic data is one of the greatest challenges to transparency and tracking progress that the digital sector faces – especially in light of the increasing scrutiny it attracts and the subsequent calls by governments and society to decarbonize. Specifically, we lack reliable, real-time data gathered from facilities such as data centers, products such as Internet-connected devices, or any other part of the digital value chain that can be used to assess its environmental impacts or gauge sustainability targets. That challenge is precisely what the Sustainable Digital Infrastructure Alliance (SDIA) – a nonprofit network of more than 65 organizations working to catalyze the transition to a sustainable digital economy, which I joined earlier this year – is working to solve.

To do that, however, we need your help. 

We are in the process of building an Open Data Hub to chart the path toward a sustainable future and help us realize our Roadmap to Sustainable Digital Infrastructure by 2030 . Open data hubs are online portals that offer easily accessible datasets to support transparency, industry-wide innovation, and new technologies and business model development. 

Inspired by and modeled after similar open data hubs used in other industries, such as ENTSO-E, UN Environment Programme’s (UNEP) Climate Action Note, electricityMap and Climate TRACE, the SDIA Open Data Hub will draw on reliable, real-time data and other information shared by our members and partners along with other interested stakeholders to offer aggregate, anonymized, and standardized industry-wide reporting via an intuitive platform that does not reveal business sensitive information while still creating transparency for governments and society. 

The SDIA Open Data Hub intends to capture the full suite of lifecycle metrics outlined in our Roadmap, including emissions, energy consumption, electronic waste, resource consumption, pollution, the embedded carbon of server hardware, and more to deliver, among other things, information. This will not only generate invaluable data such as server/data center idle (SIC/DIC) coefficients and carbon dioxide equivalent (CO2eq) calculations for data center operators, IXP managers, IT hardware providers, fiber- and network operators, consumers, regulators, researchers, and a host of other stakeholders from around the world, but will establish the foundation of our work to create a digital carbon footprint that spans across the entire value chain and continuously assess it.

SDIA Open Data Hub: Maximum benefit at minimal cost

Launching in 2022 as a public beta, there are multiple reasons why the SDIA Open Data Hub will offer value to a variety of stakeholders. As a first step, we will primarily focus on where most of the virtual world meets the physical, such as data centers, but our Open Data Hub is built for all stakeholders operating across the digital value chain. All that is required is your commitment to transparency and sustainability. Some of the benefits of participating in our Open Data Hub include:

  • Voluntary transparency that focuses on aggregate data and protects business-critical data while creating a new precedent for regulators and policymakers.

  • New industry benchmarks drawing on performance and energy efficiency data.

  • Enabling industry-wide research by providing accurate data to researchers who can, in turn, help further develop the sector as a whole.
  • More holistic understanding and use of IT infrastructure to generate new business for the data center that turns a potential threat into an exciting opportunity.

  • Catalyzing innovation via new business models that focus on increasing utilization, delivering cost savings, and therefore increasing efficiency.

  • Accessing new products and services built with and implemented into the Open Data Hub.

We are also developing specific benefits for partners of our Open Data Hub including an official Transparency Certification (similar to other industry standards such as the EPEAT ecolabel), automated compliance tools and reporting dashboards, and support for third-party integrations, such as but certainly not limited to Interact tools from the High Knowledgeteam, and preferential access to the Data Center Marketplace dcOrbis.com.

How to Get Involved: Become a Sponsor or Ambassador

As the list above demonstrates, there are myriad benefits to joining the SDIA Open Data Hub. By becoming a Sponsor of the Data Hub to support it financially or an Ambassador to spread the word, you will automatically become a transparency leader in the market, one that helps to shape its development going forward while developing trust, attracting sustainability-minded customers, and galvanizing data-driven government policy. 

This vision is imperative to realizing our mission to build a sustainable digital economy, but we know it cannot manifest without your support. Help us make this happen by demonstrating that the real value of transparency goes beyond mere economics but truly has the power to change systems. 

Harry Knopf, CEO of High Knowledge, is the first official Ambassador of the Open Data Hub.

High Knowledge GmbH is the specialist and leading company for sustainable, digital infrastructure and climate-neutral data centers. High Knowledge is an approved auditor for the German Government’s “Blue Angel” eco-label, and is significantly committed to a sustainable data center landscape. Among other things, it uses model-based planning methods such as building information modeling (BIM). In addition, High Knowledge is part of the Open Compute Project (OCP), focusing on high performance computing (HPC), which aims to redefine hardware and make it more efficient, flexible, and scalable. ist High Knowledge im Bereich High Performance Computing (HPC) Teil des Open Compute Project (OCP), das darauf abzielt, Hardware neu zu definieren und sie effizienter, flexibler und skalierbarer zu machen.